“Luke has been really helpful, considered and very personable in his approach to assisting us with our needs. He was actually recommended by a friend and it is obvious as to why he has built a strong reputation.”
What clients really say about What If Advice + Accounting
Genuine reviews and testimonials for What If Advice and adviser Benjamin Collins — gathered from Google, Adviser Ratings, Facebook and beyond, all in one place.
About What If Advice + Accounting
What If Advice + Accounting is a boutique Australian financial advice and accounting firm, founded by Benjamin Collins in 2017. From offices in Brisbane (Toowong and Grange) and Melbourne, the team helps more than 1,000 clients build wealth, plan for retirement, protect their families and manage tax — bringing financial advice and accounting together under one roof. Advice is provided as a Corporate Authorised Representative of Beryllium Advisers, alongside a registered tax-agent accounting team, with a focus on clear, personalised strategies rather than one-size-fits-all answers.
Rated 4.9 across 100+ reviews
Across 87 Google reviews and 30+ Facebook community recommendations, clients consistently describe the team as knowledgeable, genuine and easy to understand. The themes that come up again and again: complex topics explained in plain English, strategies tailored to each person's situation, and advisers who genuinely care about the outcome — with standout mentions for Ben, Luke, Leigh, Brenton, Andrew, Conaill and Rejina across financial advice, retirement, super, insurance and accounting.
Featured reviews
Real stories from clients who took control of their finances with What If Advice. Each review links to its original source.
“On recommendation from a business contact of ours we contacted What If Advice to help us with a business and personal life financial plan for our super and insurances. Ben and Leigh present as, and have proven to be, genuine and knowledgeable.”
“I had the pleasure of having Ben Collins as my financial advisor for my business and wow, the support and advice I got really helped the growth and opened my eyes to new and exciting ways to boost my business.”
“What If Advice has been amazing — I had an excellent experience working with Luke especially! Their team is not only highly knowledgeable but also incredibly approachable and patient.”
“Excellent advice given in terms I could understand with an achievable plan for future me.”
“Meeting with Luke at 'What If' has been a very positive experience. Not only is his advice helpful but he's a pleasure to deal with and communicates information clearly. I highly recommend What If Advice.”
“Benjamin Collins, What If Advice — hands down one of the best people I have ever known. Highly recommend him.”
“Highly recommend Benjamin Collins from What If Advice. Very knowledgeable, great to deal with and has always given good sound advice.”
Where these reviews come from
Don't just take our word for it. Read the originals on the platforms where clients posted them.
Is What If Advice legit? Your questions answered
Is What If Advice legitimate?
Yes. What If Advice + Accounting operates as a Corporate Authorised Representative of Beryllium Advisers Pty Ltd and is a registered tax agent (26307547) with the Tax Practitioners Board. Its advisers are listed on ASIC's Financial Adviser Register, which anyone can search.
What do clients say about What If Advice?
Clients consistently describe the team as knowledgeable, approachable and clear, and praise tailored strategies across retirement, investments, super, insurance and business structuring. You'll find reviews on Google, Adviser Ratings and Facebook — a selection is gathered on our reviews page.
Is What If Advice licensed in Australia?
Yes. Financial advice is provided under an Australian Financial Services Licence held by Beryllium Advisers Pty Ltd. Accounting and tax services are provided as a registered tax agent.
Where is What If Advice located?
What If Advice has offices in Toowong and Grange in Brisbane, and in Melbourne, and advises clients across Australia in person and online.
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